Digital Marketing · Level 1

Social Media Marketing Essentials

By SRTR Academy Faculty

3 modules · 13 lessons · 7 videos · 5 hrs

Platform strategies (Instagram, LinkedIn, YouTube), content creation, hashtag strategy, engagement tactics

What you will learn

Module 1: Platform Strategies
- 🎬 Instagram: Reels, Stories, and growth tactics — free preview
- 📄 LinkedIn: professional branding and B2B marketing
- 🎬 YouTube: channel setup and video SEO
- 📄 Choosing the right platforms for your goals
Module 2: Content Creation
- 🎬 Visual content design principles — free preview
- 📄 Video content creation on a budget
- 🎬 Writing captions that drive engagement
- 📄 User-generated content strategies
Module 3: Growth & Engagement
- 🎬 Hashtag research and strategy — free preview
- 📄 Community management and engagement
- 🎬 Influencer collaboration basics
- 📄 Scheduling tools and analytics
- 🎬 Building a 30-day social media plan