Digital Marketing · Level 4

Growth Hacking & Marketing Automation

By SRTR Academy Faculty

4 modules · 17 lessons · 9 videos · 22 hrs

Funnel optimization, email sequences, CRM integration (HubSpot), analytics (GA4), multi-channel attribution, scaling strategies

What you will learn

Module 1: Growth Hacking Mindset
- 🎬 Growth loops vs funnels — free preview
- 📄 Viral coefficient and network effects
- 🎬 Product-led growth strategies
- 📄 Experimentation frameworks (ICE, RICE)
Module 2: Marketing Automation
- 🎬 Email automation sequences — free preview
- 📄 Lead scoring and nurturing
- 🎬 HubSpot/ActiveCampaign setup
- 📄 Chatbots and conversational marketing
Module 3: Advanced Analytics
- 🎬 GA4 deep dive: events, conversions, audiences — free preview
- 📄 Multi-touch attribution models
- 🎬 Cohort analysis and LTV calculation
- 📄 Data-driven budget allocation
Module 4: Scaling Strategies
- 🎬 Referral programs and incentive design — free preview
- 📄 Partnership and affiliate marketing
- 🎬 Community-led growth
- 📄 International expansion playbook
- 🎬 Building a growth team