Digital Marketing · Level 3

Performance Marketing & Paid Ads

By SRTR Academy Faculty

4 modules · 17 lessons · 9 videos · 18 hrs

Google Ads, Meta Ads, campaign structure, audience targeting, retargeting, conversion tracking, ROAS optimization

What you will learn

Module 1: Paid Advertising Fundamentals
- 🎬 PPC vs CPM vs CPA models — free preview
- 📄 Campaign objectives and bidding strategies
- 🎬 Ad copywriting that converts
- 📄 Landing page optimization
Module 2: Google Ads Mastery
- 🎬 Search campaigns: keywords, match types, ad groups — free preview
- 📄 Display network and YouTube ads
- 🎬 Shopping campaigns for e-commerce
- 📄 Google Ads scripts and automation
Module 3: Meta (Facebook/Instagram) Ads
- 🎬 Campaign structure and Advantage+ — free preview
- 📄 Audience targeting: custom, lookalike, interest
- 🎬 Creative formats: carousel, video, stories
- 📄 Retargeting and pixel events
Module 4: Analytics & Scaling
- 🎬 Conversion tracking and attribution — free preview
- 📄 ROAS optimization techniques
- 🎬 Scaling campaigns profitably
- 📄 Multi-platform strategy and budget allocation
- 🎬 Reporting dashboards and client communication